Dec
29th
Tue
29th
An amateur production that could disrupt the flow of mass-media spectacles, stand apart from it and call it into question,appear as something different, is no longer possible — it’s just reality TV, or “lo-fi” music, or “remix” culture, all of which are tolerated and assimilated as genres. Mass media has become decentralized, but the ideology inherent in its form transcends the need for a central bureau of conspirators guaranteeing its efficacy. Instead, mass media, as Baudrillard concludes in a characteristic understatement, “realize the ideal one might refer to as decentralized totalitarianism.” We now all contribute to sustain their form. Our energetic efforts in social media may seem to set us free, letting us say everything we ever wanted to say. But the more we say, the more it all means the same old thing: I’m here! I have my place! Isn’t it wonderful?
—
its all over now, its been over actually for a while now
http://generationbubble.com/2009/12/14/the-order-of-things-consumerisms-grammar-of-desire/
